In the vast and ever-evolving landscape of web design and user experience, there’s a term that often creeps into the conversation — “grey tactics.” These design choices or user experience manoeuvres may not always be intentional dark patterns, but they can leave users scratching their heads or even feeling a…

The landscape of product management is a kaleidoscope, each turn revealing a different facet of the role. From the safe pleaser who follows the herd to the driving innovator who charts new territories, the diversity within this profession is as intriguing as the products they sculpt. …

In the recent shakeup at Snap, the departure of 20 product managers to expedite decision-making sparked contemplation within the tech community. As someone with over two decades of experience in the industry, particularly in or adjacent to product management, the notion that product managers could hinder decision speed baffles me…

Imposter syndrome, that unwelcome companion on the path of personal and professional growth. Like many individuals, I’ve danced with this nagging spectre for years, allowing it to cast shadows of doubt over nearly every job I’ve embarked on. But I often wonder, why shouldn’t I aim high? …

In the ever-evolving world of product management, launching a new feature is akin to setting off on a thrilling journey. However, the path to success is paved with careful planning, and that begins with gathering the right information. For a Product Manager (PM), this means having a robust checklist of…

In the fast-paced world of work, where deadlines and deliverables often take centre stage, it’s easy to overlook the human element. Yet, in the evolving landscape of modern workplaces, the recognition of the importance of mental health and overall well-being is on the rise. …

In the ever-evolving landscape of consumer behaviour, understanding the four distinct types of purchasers isn’t just a skill — it’s an art. Let’s embark on a journey and explore how industry giants like Apple, Dyson, Samsung, and Spotify have mastered the art of engaging these consumer archetypes. The Supporters: Apple’s…

In the realm of product management, the user often takes centre stage, and for good reason. After all, creating products that cater to user needs and desires is the foundation of a successful product. But what happens when not every new idea aligns with the user’s best interests? …

In a world driven by digital innovation, the Internet is our gateway to information, entertainment, and commerce. But there’s a catch — it must be accessible to all. Creating an accessible website isn’t just a legal requirement; it’s your ticket to unlocking the magic of inclusivity. …